For two years, I served as the director of PR and Marketing for UCSB's Fashion Club. I began as a content creator for the organization, where I produced a range of multi-media posts, primarily for the Instagram account. These posts covered a variety of topics that supported the club's iniatives and promoted their campus events. My final year, I served as Club President, where I oversaw all branding and creative direction.
Content Creation
As a member and eventual director of the PR team, I specialized in advertisements, fashion brand highlights, runway recaps, and educational content. I used the intersection of text and design in these posts to capture the audience's attention and create aesthetic compositions.